Hi there!
I'm Haowen Liu, a product designer who create designs that balance user needs and business objectives.
Working Experience
3 years
Based in
Vancouver BC
Education in Design
7 years
Projects
8

My journey in design began with an intensive seven-year visual design education that culminated in an MFA degree from Pratt Institute. I believe in creating not just visually pleasing but also purposeful and intuitive solutions. In my work, I aim to simplify complex problems and create experiences that resonate with users.

I am committed to understanding the user and using my design to speak for them, which is often the root of my designs' passion. In my most recent role, I worked as a Product Designer at Microsoft, contributing my expertise to Microsoft Forms.  I have a strong passion for innovation and always keep an eye on emerging design trends.

Outside of the work. I also like to do stupid things with my five-year-old cow cat “OREO”. If you share my passion for design and would like to explore creative opportunities, please feel free to reach out. Let's embark on a design journey together!

Hi, I’m Haowen 👋

I’m a product designer based in Vancouver, specializing in SaaS, enterprise UX, and design systems. I started in visual design, then earned my MFA from Pratt Institute and an MBA from UCW, which shaped my approach to balancing creativity with strategy.

I’ve designed B2B platforms in finance, energy, public transit, and productivity, turning data-heavy workflows into clear, usable experiences. From scalable systems to refined user flows, I focus on making complex challenges approachable and credible for the people who use them.

When I’m not designing, you’ll probably find me at the gym, reading, or diving into something new. Let’s connect and create something great together! 🚀

Collaborate to create!
Here is what people say about me. Want to read the full message? Check them out on LinkedIn.
“Having Haowen on your team is like finding the 'golden ticket'.”
Stephen A Blevins
Director of Design | 15 years building products & brands
“The most valuable quality Haowen possesses is his infectious passion for design, which is only rivaled by his positive, doer-attitude.”
Richie Kendall
Co-Founder + CXO at Goodworld
“Haowen is an designer who possesses an unwavering passion for design and user-centric.”
Wenfei Tang
Principal Design Manager at Microsoft
”Haowen demonstrated exceptional analytical skills, coupled with a profound understanding of project management principles.”
Anthony Makhoul
Director, Sales Operations & Enablement at Multivista
”Haowen puts his blood, sweat, tears, and long hours into creating pixel perfect workflows to help engineers operate more efficiently.”
Trevor Stoddard
Product Manager | Digital Energy
“Haowen is diligent with deadlines and careful with every input while generating his deliverables. ”
Raphael Melo
AI & Digital Energy Engineering
Experience
CapeZero
01 / 2024 – Present
Product Designer | Vancouver, BC
Microsoft
06 / 2023 – 09 / 2023
Product Designer | Beijing, China
Reflexions
10 / 2022 – 02 / 2023
Product Designer | New York, NY
C4Workx
07 / 2022 – 10 / 2022
UI/UX Designer | Houston, TX
Xecta
09 / 2021 - 07 / 2022
Interaction Designer | Houston, TX
Goodworld
01 / 2021 - 05 / 2021
UI/UX Design Intern | New York, NY
Kargebo
05 / 2017 - 09 / 2017
Graphic Designer | Shandong, China
Education
University Canada West
09 / 2023 - 04 / 2025
MBA - Business Administration
Pratt Institute
08 / 2019 - 05 / 2021
MFA - Communications Design
Nazareth College
08 / 2016 - 05 / 2018
BS - Visual Communication Design
Shandong University of Finance and Economics
09 / 2014 - 05 / 2016
BA - Visual Communication Design

Let’s create design stories and explore adventures together!

© Haowen Liu 2025